I noticed on the home page: "A website for Jews struggling to maintain their moral purity in today's world." I think it used to say "a website for religious Jews...." (unless I'm imagining things). Major props for the change, I wanted to acknowledge that. It's more inclusive and the emes really is anyway that ALL Yidden are ma'aminim bnei ma'aminim, though some aren't yet reflecting that reality in their actions.
I actually think a non-religious jew would be more influenced by the sincerity of the GUE members than he would be anywhere else.