The Holy Sefer, Noam Elimelech from Rav Elimelech of Lizensk writes that Yaakov Avinu's attribute was that of Tiferes, meaning "Awesome Beauty". This implies that Yaakov Avinu had the ability to be awestruck by G-dly beauty in all he saw. For example, the Noam Elimelech continues, "When a person eats a tasty food, he should say to himself, "if this food is so good in taste, is it not obvious that all the good and pleasantness is to be found in the Creator--may his name be blessed--without any limit or boundary!"..."and this is the secret of the Pasuk "and Yaakov kissed Rachel".
How uplifting and beautiful it is to try to apply this midah of Yaakov Avinu to ourselves. Whenever we see something that turns our hearts to sexual desire, we need to tell ourselves, "If this woman is so beautiful and I desire her so much, how much more beautiful it must be to connect with G-d, who is the infinite source of all beauty, pleasantness and pleasure!"