When we give in, rather than reach out of ourselves for the help we need to stay free (and with Hashem), we are worshiping that power. Folks like us can understand why avodah zaras are called "elohim (acheirim)", too. They really are worshiped.
Of course, their power is a shadow, not made of light - it gives no clarity or power to us in return, and only makes us weaker, more befuddled, lonely, and useless to those around us. That in turn makes us miserable, cuz above all else, we desire to be of real use to the other people in our lives and to connect with them and with Hashem.