When my house is on fire with lust, and my body is telling me "I need it, I need it," and it feels clear that it is in my absolute best interest to do this crazy thing, I need to remind myself that it is a 100%, total, lie. But that is not enough. I must also have a truth to replace it with! And that truth is; Hashem loves me, He has nothing better for me than what He is giving me right now, this moment is precious, etc...
B"H, hearing and seeing other guys in person, and sharing their experiences in doing this very thing, was - and is, very important to me. "We are only as sick as our secrets" is a big motto in 12-step circles. When we get the insides OUT, we are grabbing hold of a long term solution.